I am data; politicians micro-target me to get elected

by Bluto Blutarsky | February 1, 2008 at 01:51 am
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To our presidential candidates, I am not Denny Wilkins, an individual human being: I am a set of data points, one of about 168 million sets of data points collected by both the Democratic and Republican national committees. They are interested in me only because I am an eligible voter. Democratic and Republican presidential candidates will base their direct-mail, push-poll, robo-call and volunteers-knocking-on-my-door messages on computerized analyses of me as data. I will be micro-targeted by candidates’ campaign organizations for the sole purpose of producing a vote for a candidate.

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