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When you are out in the crowd, looking around, you know, to see what is going on and to see what information is available, did you ever stop to think that the people who are displaying that information are looking right back at you?
They want to know what you are doing and if their information is sinking in!
They really are looking right into your eyes … well, tracking your eyes to try to understand your behavior. They are asking themselves, “Aren't our billboards pretty enough?” and “What is your problem, you didn’t even give us a gaze ... or a glance!”
This from the New Scientist -
Tracking billboards could give you the eyeball
Tom Simonite - NewScientist.com news service - 14:11 09 May 2007
May 13, 2007 at 08:46 am by Edmund Jenks, 1139 views, 1 comment
Edmund Jenks
Los Angeles, California, United States
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Comments (1)
at 10:01 on May 13th, 2007
All hail the master of the tech headline! I'm imagining billboards as a semiautonomous crowd of two-dimensional pitchmen, vying for eyeball movement, rotating ever so slightly to maximize "face-time". I don't know exactly how I feel about that, but it's not a good feeling. This is a brilliant article.