Is this man for real?

by Victoria Revay | February 27, 2007 at 12:13 pm

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A Swiss man has conned one of the biggest media groups in that country into publishing a Gucci advert, with him semi-naked holding a bottle of the label's perfume. The man pretended to be a model with Gucci when he placed the $50,000, two-page ad. Granted, the man is a tall, dark and handsome model type, so it wasn't a hard one to pass off. The paper "SonntagsZeitung" said it will go after the con artist for the cost of the ad and apologized to Gucci.

But few have the audacity of a man in Switzerland, who conned one of the country's biggest media companies into publishing a two-page advertisement he created of himself posing semi-naked beside a bottle of Gucci perfume.