It’s All About Sight & Smell At Globalshop 2007 :: Symblogogy
Just walk the floor of the Globalshop 2007 and have your senses be assaulted.
Long held as one of the most visually appealing tradeshows in the western hemisphere, Globalshop brings together every enterprise that involves itself with the design, display and promotion of spaces that sell merchandise and establish the brand reinforcement.
There were many companies that had the usual shelving and flooring treatments, but what would catch one’s attention quickly were the sense based adornments and attention getters. The most effective were those that plied one with interactive visual images or the waft of chocolate in the nose to turn ones head.