Jamie Oliver Party Pooper - children celebrate with carrot sticks not jelly

They used to mean sausage rolls, ice cream and jelly and cakes sprinkled with hundreds and thousands.

These days, it seems, children's birthday parties are rather more nutritious affairs.

So when children gather around the table to celebrate they are treated to carrot sticks, cubes of cheese, wholemeal bread sandwiches and low-salt crisps.