Japan Adult Treasure Expo 2007

From the S/M bars, happening bars, and the adult stores in the Akihabara district in Tokyo, we move to the Adult Treasure Expo where I was on assignment for HotMovies.com. My purpose at the expo was to meet with (and open the door to establish relationships with) some of the largest adult studios in Japan, including Soft on Demand, Wanz, and Warp entertainment to name a few. My partner Lady Venus arrived in Tokyo the evening before the expo and photographed the convention while my friend and translator Rik and I met with various studios.

We’ve been to a lot of adult conventions in the past three years, but we were unsure what to expect at the ATE in Tokyo. With over 110,000 tickets having been pre-sold, we had expected the convention hall to be filled, and we were right. Unlike many of the other conventions we have attended, the ATE was billed as an adult convention rather than a porn convention. What’s the difference? There was more than just porn and sex toys at this venue. Some booths focused on AIDS awareness, condom education, female genital mutilation, medical care, and contraception.

Most of the expo consisted of Japanese businesses; however, some friends from the US also put in an appearance, as they were also eager to learn about the Japanese sex industry. Adult film star Tera Patrick and her husband Evan Seinfeld sat at the booth next to us, and adult distributors and producers such as Caballero and Passion Pictures were close by.

Japanese sex toys also occupied a large portion of the event. Japan has a major sex toy industry, estimated to be worth some four trillion yen (34 billion dollars) a year. While men are far more frequent buyers of sex toys in Japan, obvious by the many varieties of love dolls that ranged from plastic blow-up dolls to realistic rubber girlfriends that were scattered throughout the show floor. Japanese women weren't left out either, as there were plenty of colorful vibrators to choose from of all shapes and sizes. One of the more interesting toys was the Virtual Hole Takumi. This toy is shaped like a bowling pin and is attached to a PC by a USB cable. The man then inserts his member into the bowling pin and starts running the supplied adult video, featuring a naked young woman writhing and groaning, on the computer. It's here that Virtual Hole Takumi starts to get really good. The toy adjusts its movements depending on the actions of the woman on the screen, or remotely by a real-time user. It's possible to recreate slightly different actions, such as when a woman uses her mouth or hand on the male end of a phallic shaped wand, the pleasure given to the user is an accurate simulation of the real thing.

On the last day of the show, Lady Venus had a chance to do a little exploring in the Harajuku district and get some shots of the some of the street performers. Shots from the street are also in the gallery. Considering it was the first year, the convention went smoothly. Even Boys II Men made an appearance, performing for an AIDS benefit on the main stage on the last day of the expo. As the Japanese adult industry seeks to expand beyond its borders, we anticipate that the Adult Treasure Expo 2007 will continue to grow.
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