Japanese toy firms look to adults

TOKYO (Reuters) - Faced with a declining birth rate and a rapidly aging population, Japan's toy makers have had to learn life's most sobering lesson: everyone must grow up.
The industry that put "Transformer" robots into toy chests around the world and made "Tamagotchi" virtual pets the scourge of teachers is now hoping for growing demand from adults.

"The declining birth rate is a serious problem for us," said Keita Sato, executive vice-president and chief marketing officer of toy maker Tomy Co. Ltd. (7867.T) at an industry forum in Tokyo on Tuesday.