Japanese Women Bust Out, Getting Curvier
All over Japan, retailers are scrambling to keep up with a new look known as "bon-kyu-bon." It means "big-small-big" and it signals a change in the way Japanese women look: they're getting curvier.
Japanese stores that used to keep just two or three sizes of clothing on hand are rushing to stock larger sizes. Juicy Couture, known for its figure-hugging terrycloth tracksuits, opened one of its biggest stores in Tokyo last year. And Tokyo's high-end Isetan department store, which used to relegate its bigger sizes to one corner, now prominently features larger items from designers such as Ralph Lauren, Diane von Furstenberg and DKNY.