Keith Richards: Too Piratical for PIRATES

by Jordan Yerman | April 5, 2007 at 09:31 am

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Yes, claiming to have snorted your dad's cremated remains is a bit... controversial, but when you're promoting a movie about pirates, it seems really appropriate in a sense. Still At World's End is a Disney movie, and it looks like Disney-style values have won the day. Having said that, Disney gets to have it both ways: free publicity courtesy of Keef, plus the cover-one's-butt factor of publicly distancing themselves from the, uh, dust-up.

Keith Richards reportedly will not promote the new 'Pirates of the Caribbean' movie - after saying he snorted his dead dad's ashes.

Concerned Walt Disney Studio bosses have decided the Rolling Stones guitarist is too unpredictable to promote 'Pirates of the Caribbean: At World's End'.

Dennis Rice, Disney's senior vice president for publicity, said: "When (a senior Disney publicist) forwarded the ashes story to me, I thought, 'How are we going to spin this?'

"Keith won't be doing a lot of publicity for this movie."