Kelsey: Newspapers Should Bolster Online Alliances

NEWSPAPERS CAN BOOST THEIR ONLINE presence by partnering with Internet pure-plays, according to a white paper released Tuesday by the Kelsey Group.

"Partnering with online players to etch out a strategy is something that we've seen work, and we recommend that partnering with an online player is a good move," said Michael Boland, senior analyst with the Kelsey Group and one of the authors of the white paper.