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Kokanee is back
ricknight | March 9, 2006 at 05:11 amby
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Labatt Brewing Co. admits it completely botched the Ontario launch of Kokanee beer in 1997, making claims about the brand it simply couldn't back up. Less than a decade later it's trying again with a new marketing push for the label and plans to use the same tactics against the Coors Light brand that Molson Coors Brewing Co. used to sink Kokanee the first time around. At issue: Just what is an authentic mountain-brewed beer?