Liberal AM radio fails to pay its own way in Santa Cruz
SANTA CRUZ — Al Franken, Randi Rhodes and Sam Seeder — articulate liberal pundits — don't sell well, even in Santa Cruz.
The trio are part of the nationally syndicated Air America, which was dropped from Santa Cruz radio station KOMY 1340 AM on Thursday and replaced with music from the 1950s, '60s and '70s.
The left-leaning radio network, aimed at taking on Rush Limbaugh and other conservative talk shows, debuted on Central Coast airwaves in July 2005, but local advertisers never bought in, station owner Michael Zwerling said.
"We didn't sell a single ad in a year and a half," Zwerling said Thursday. "I thought liberal radio would work as a viable advertising business in the most liberal town in America. I was wrong"
It probably never occurred to these economic Einsteins that to have a successful sales force, there should be incentive-based compensation (i.e. commissions). A motivated and compensated sales force can sell the proverbial ice cubes to Eskimos.
Liberals don't like the concept of commissioned sales. They think it is not fair. Those who can't make sales end up making next to nothing. Those who can close the sale make a handsome living. Both will work long, hard hours, but only the one who gets results gets paid.
Buh-bye Air America.