Aston Martin Is The "Coolest Brand" In The UK

Aston Martin is considered the coolest brand in the UK, thanks to its association with the James Bond films, a survey has found.

The carmaker has come top in the latest study by independent brand research firm Superbrands, which questioned more than 2,000 consumers.

"The success of Casino Royale - and the rekindled love affair between the British public and Bond as a result - shows there is a deeply ingrained association with the man and the car in the minds of Britons," said Superbrands.

The first James Bond film to feature an Aston Martin was Goldfinger in 1964.