Enjoy that beef and lamb - it's going to get rare
A UK supermarket has moved one step closer to the looming protein shortage while farmer groups around the world are all singing the same song - improve the prices before it's too late.
The upshot of all this is that supermarkets have been taking a bigger share than in previous times. Consumers have still been paying plenty for beef and lamb but a "reasonable" share of that money has just NOT been making it back to the producers - in this case the farmer.
Because of this, farming sheep and beef (and pigs for that matter) is no longer economic in countries such as the UK, NZ and at times, Australia.
So, as the farmer groups have been asking: "Where is the beef and lamb of tomorrow going to come from?"