Nike Endorse "Smart Mob" Marketing

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Nike Endorse "Smart Mob" Marketing

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The group — 131 that night — sprinted out of the store’s 57th Street entrance, up Fifth Avenue and into the southeast entrance to Central Park. Their footwear was varied: some wore New Balance, Saucony,
Reebok and Adidas. But Nike dominated, and anyone who saw them jogging
would surely notice the Nike swoosh on most of their shirts. The group,
though sweaty and of varied athletic abilities, flashed by — turning
heads of passers-by and other runners.

A human billboard for Nike.