Tasmorcan (Barbera d'Asti)...The Label closed the Wine Sale

I was perusing the shelves at one of the local wine stores when an Italian red stopped me in my tracks or should I say its label did.
 
I liked the label shiny look and smooth feel.
Not busy, the big letters spelled Tasmorcan and the little animal in the corner, a badger (which I found out later is what Tasmorcan means in Piedmontese) added a country touch to the design.