Male Shopper Secrets

Nowadays, mission shopping was out. A visit to Barneys (BNNY.) or Nordstrom (NYSE:JWN - News) became an indulgence in style. On cable, ratings soared as the Fab Five of Queer Eye for the Straight Guy repurposed the style-challenged as hip and urbane. Conde Nast Publications jumped in with Cargo, a shopping magazine (of all things) for men. From the image factories of Madison Avenue came a slew of ads aimed at the new, preening male shopper. And the folks in white lab coats got busy cooking up lotions and potions with names like Nivea for Men Revitalizing Eye Relief Q10.