Male Sweat Boosts Women's Hormone Levels
I see this Berkley study as evidence that the Dutch may be on to something...
Science Daily — Just a few whiffs of a chemical found in male sweat is enough to raise levels of the stress hormone cortisol in heterosexual women, according to a new study by University of California, Berkeley, scientists.
The study, reported this week in The Journal of Neuroscience, provides the first direct evidence that humans, like rats, moths and butterflies, secrete a scent that affects the physiology of the opposite sex.
"This is the first time anyone has demonstrated that a change in women's hormonal levels is induced by sniffing an identified compound of male sweat," as opposed to applying a chemical to the upper lip, said study leader Claire Wyart, a post-doctoral fellow at UC Berkeley.
I can't help but wonder what impact this study may have on the future of the pefume industry. Can't you just imagine the commercials this might spawn?
(It does help to explain the popularity of n2l's "Sweat Young Man" series.....)