Mercora to debut mobile music service

Mercora Inc., which distributes software for webcasting music, is making a bid for the bourgeoning mobile music market with a new application that enables users of select wireless devices to listen to tracks stored on PCs or other users' computers.

The Santa Clara-based firm was to debut the service, dubbed Mercora M, on Monday.

Listening to full-length music tracks on mobile devices now generally takes two forms: sideloading — transferring music from a computer to capable handsets — or downloading a track over a high-speed wireless data connection directly to the device.