Microsoft "spams" UK PS3 launch

by Kaitlin | March 23, 2007 at 02:38 pm

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The launch of Sony's PS3 across Europe had a so-so turnout, with London and Paris getting the biggest crowds (maybe because London gave out free TVs to people waiting in line?). The best story out of the launch is, I think, the viral marketing--can we just call it real-life spamming?--of Microsoft, makers of the XBox, on the event.

The PS3 also launched in Australia and New Zealand.

At the Virgin Megastore in London's Oxford Street, the software giant handed out chairs to those queuing that had a website address printed on them.

Anyone visiting the webpage saw an Xbox 360 branded site that "welcomes" Sony to the next generation and chides the electronics giant for being "late". Microsoft's Xbox 360 launched in late 2005.