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Mobility Devices - The Tail That Wags The Dog Of Digital Signage :: Symblogogy
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by Edmund Jenks | May 19, 2007 at 05:09 am
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Mobility Devices - The Tail That Wags The Dog Of Digital Signage :: Symblogogy
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People who make their living in the arena of visual communications are just now beginning to grapple with the power of the very small screen platform. This realization was not made any clearer than what transpired in a recent discussion panel held at this week’s Digital Retailing Expo - May 16 & 17, 2007 at the Navy Pier Exhibition Center in Chicago, IL.Notably missing were discussions about the appropriate use of “BlueCasting” (Blue-Jacking … Bluetooth Delivered Messaging) and Physical World Connection concepts through which one might deliver a digital message to the mobility device screen.
Truth is that the tail-that-wags-the-dog of large digital displays will soon be the delivery of digital content to cell radio, WiFi radio, and Bluetooth enabled devices with little screens … not handheld devices with little screens used to influence big screen displays as the discussion suggests.
Digital retailing on a handheld is just now on the radar of ALL of the industry experts.
Excerpts from Marketing At Retail (POPAI) -
Mobile Phone as Key to Digital Retail
Editorial: David Keene - Marketing At Retail - 5/18/2007, 5:12:01 PM
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Edmund Jenks
Los Angeles, California, United States
Most RecentMost Recommended Comments (1)
at 06:25 on May 19th, 2007
Ah, yes, bluejacking! I remember the first time I heard of it was in London: the Tube doesn't have mobile reception (thankfully), but the phone-to-phone Bluetooth capabilities are intact.
Bluejacking , for those that haven't done it, involves typing up a short message, saving it as a contact, and sending it to whichever phone your handset is able to "discover". Sometimes you can guess the owner of the phone by the name they give it, sometimes not. As handsets developed, users were able to send messages and photos directly from phone to phone. Little islands of mobile anarchy. It's purely opt-in: the recieving phone must first approve the transfer of a file before it can get sent, so you can't really do Bluetooth spam. It was only a matter of time before viral marketers found out about it...
Good stuff.