CNET Losing Core Tech Ad Market to Blogs, Social Networking - ThinkEquity

advertisers are becoming more efficient in online ad spend and moving dollars away from portals and higher-priced vertical sites toward more cost-efficient, targeted niche technology sites and social networking platforms. In addition, CNET is seeing increased competition from tech-focused blogging and social networking sites... While the online tech ad market has been growing in the 30-40% range for the past several quarters, our analysis suggests that CNET's core tech ad business, which we believe represented 65% of total company revenue last year, is on pace to end 2007 down 3-4%.