Ford bumps pricing an average of $198 on all models

by TechnologyBB | January 25, 2008 at 07:05 pm

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Ford Motor company has bumped the prices of its domestic vehicles by an
average of $198 fleet-wide, bringing the overall model year increase to
$502 per car, truck, van, and utility vehicle. The only vehicles not
effected by the latest increase are the Lincoln Town Car, the E-Series
vans, and the soon to be defunct Lincoln Mark LT. While half a grand
sounds like a lot of money, it only represents a 1.8-percent increase
over last year's overall costs, which is a full percentage point less
than the average inflation in the past year. While nobody likes to see
prices go up, it's hard to fault Ford for attempting to keep up with
the financial times. The big question is whether customers will be
willing to pay for the hike in a soft car market, or if Ford will need
to put more cash on the hood to move metal.

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