Loonie trades above US$1.10 amid fears and calls for a pull-back

by Ray Keating | November 7, 2007 at 03:20 am
663 views | 52 Recommendations | 7 comments

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Loonie trades above US$1.10 amid fears and calls for a pull-back

Loonie trades above US$1.10 amid fears and calls for a pull-back

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The loonie continues to climb and is now at levels not seen in over 100 years, but still, Canadians pay more for goods and services than our American neighbors. Clearly the most noticeable items are books, magazines and greeting cards since they have separate prices listed for Canadian and American purchasers but one doesn't have to dig too deep to see impacts in other areas. A <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Newfoundland couple is suing American car makers over their refusal to sell them a new vehicle in Maine, potato farmers in PEI are seeing impacts on their US markets and manufacturers in Canada are squirming. Where will it go from here? Consumers love the high dollar... but does the buying power come at the expense of our greater economy?


 

The loonie broke through yet another psychological barrier on Wednesday.


The Canadian dollar has breached the US$1.10 mark in after-hours trading, hitting 110.02 cents US. The loonie's rise is raising alarms that the rapid acceleration is both unsustainable and damaging to the economy.

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Rob Walker
Rob Walker
flagged this story as Good Stuff

at 04:49 on November 7th, 2007

Ray Keating, you've convinced me you've done the work - it's authentic. I also think that you've been fair and thorough.

Interesting times we live in, that's for sure!

Jordan Yerman
Jordan Yerman
flagged this story as Good Stuff

at 05:03 on November 7th, 2007

Our local film industry is just hating this! Not enough homegrown production to provide even the relatively small amount of work that we've grown used to without "tourist" produtions from south of the border...

Rob Peters
Rob Peters
flagged this story as Good Stuff

at 08:06 on November 7th, 2007

Psychological barrier indeed.  Thanks for this.

Christopher Byrne
Christopher Byrne
flagged this story as Good Stuff

at 08:46 on November 7th, 2007

I do not think US Citizens living on the border are ready for the shock. I wonder if Canadian border restaurants and pubs will take the US dollar at par much as US Business did when the situation was reversed?

0
James Pate

Funny thing, I was looking at my paypal account yesterday and I was confused about the discrepancy between my balance (in US dollars) and a transfer made to me (in CA dollars). I forgot the loonie is worth more for a second :P


mtippett
mtippett
flagged this story as Good Stuff

at 11:17 on November 7th, 2007

It really is astonishing to see the loonie at these levels.

babblingdweeb
babblingdweeb
flagged this story as Good Stuff

at 12:29 on November 7th, 2007

Good frame and good points. Consumers love the purchasing power, but it comes at a heavy (at times) cost to producers. Canadian purchasing power of foreign goods is strong, but the export business is going to feel the pinch (if it has not already).

For those that are confused: for countries with large amounts of exportable goods (meaning, they sell their goods to other countries), it is better for local currency to be worth less than the value of the currency in the country buying the goods. This makes the exported goods more competitively priced. In the current situation, it now costs the U.S. *more* to purchase goods from Canada; so the U.S. will either purchase less or try to find an alternative (in some cases). 

Good stuff.

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