MSNBC snaps up startup Newsvine

by asterix | October 8, 2007 at 09:38 pm

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good news for NewsVine and citizen media sphere. what's the exit strategy for NowPublic would be?

MSNBC Interactive News, a Microsoft and NBC Universal joint venture with 27.3 million Web visitors in August, announced Sunday night that it has purchased Newsvine in a deal of undisclosed size. It is the first acquisition in MSNBC.com's 11-year history, one that President Charlie Tillinghast hopes will lead to additional news-sharing features on MSNBC and tap an audience of highly engaged news readers.

Newsvine will continue to operate as a separate business unit and brand under the direction of Davidson, with the team remaining in its Seattle offices.