Social networks' retail impact has increased by 153% in the UK since last Christmas

by mtippett | October 23, 2007 at 08:47 am

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The amount of UK Internet traffic online retailers receive from social networks increased by 153% between December 2006 and September 2007. This September, 3.1% of UK Internet visits to the Hitwise Shopping and Classifieds category came from a Hitwise custom category consisting of the top 25 social networks in the UK.

This apears to be part of a broader trend. When I was at Web 2.0 Summit the founder of iLike claimed that the company's Facebook widget had become one of the top driver of sales to both iTunes and TicketMaster.