Will consumers & marketers circumvent media companies?

by mtippett | January 3, 2008 at 08:35 am

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Media companies are now being bypassed as marketers go directly to their audiences through sites like Google and Yahoo:

in this 3 Minute Ad Age report, Ad Age editor Jonah Bloom predicts media companies will have a rough time in 2008 as marketers bypass them with more direct-to-consumer advertising. And, a new study by Borrell Associates finds that stand-alone web companies like Google and Yahoo now control more of the local online advertising market than the websites of country's newspaper companies.