More Marketers Stay Mum on Super Bowl Ad Buys

NEW YORK (AdAge.com) -- It's the country's highest-profile advertising showcase, drawing 90.7 million households who skip the TiVo and stay glued to their screens during the ads.

It's an
unrivaled venue for sweated-over creative that is endlessly dissected
on TV and radio talk shows, newspapers and blogs -- not to mention
around office water coolers -- and viewed over and over on the
internet. So why, then, are marketers suddenly shying away from the
limelight when it comes to the Super Bowl?