MostPublic Index: Info

“The goal of NowPublic’s MostPublic Index is to measure—on a completely transparent, metric-driven basis—who is most effectively broadcasting their own personal brand online and who are the emerging news players,” said Leonard Brody, CEO of NowPublic. “Hollywood has jumped onto microblogging and other new media tools for gossip and entertainment. LA is the epicenter of pop culture, inarguably one of the US’s largest exports—and where goes LA, there goes the world!“

NowPublic’s formula gauges influence and “publicness” across four categories, including:

Online Visibility
Presence on User-Generated Content and Social Networking Sites
Interactivity and Accessibility
The “R” Factor: Presence on Microblogging Platforms (Flickr, Twitter, Tumblr, etc.)

NowPublic examined statistics in each of these categories from Alexa, Compete, Facebook, Flickr, Google, Quantcast, Technorati, YouTube, and various other blogs and sites, to create a list of Los Angeles’ leading influencers. It then narrowed the list to 20 by analyzing and documenting individuals’ presence and popularity in each of these channels, applying a weighted scoring system, determined by the strength of specific traits held in each online community.

The Index is calculated using the following formula:

How visible is the individual?
- How many Google search results does the individual garner?
  - Under 20,000: 1 Point
  - 20,000-49,999: 2 Points
  - 50,000-99,999: 3 Points
  - 100,00-599,999: 4 Points
  - 600,000- 999,999: 5 Points
  - 1,000,000 and above: 6 Points
- Where does the individual rank on Technorati?
  - Ranked 1,000,000 or over: 1 Point
  - Ranked 500,000- 999,999: 2 Points
  - Ranked 100,000- 499,999: 3 Points
  - Ranked 10,000- 99,999: 4 Points
  - Ranked 1,000- 9,999: 5 Points
  - Ranked 100-999: 6 Points
  - Ranked Under 100: 7 Points
- What is the individual’s Alexa and QuantCast average?
  - 500,000+: 1 Point
  - 100,000- 499,999: 2 Points
  - 50,000- 99,999: 3 Points
  - 10,000- 49,999: 4 Points
  - 5,000- 9,999: 5 Points
  - 1,500- 4,999: 6 Points
  - 1- 1,499: 7 Points
- Where does the individual rank on Compete.com?
  - 500,000+: 1 Point
  - 200,000- 499,999: 2 Points
  - 100,000- 199,999: 3 Points
  - 40,000- 99,999: 4 Points
  - 20,000- 39,999: 5 Points
  - 10,000- 19,999: 6 Points
  - 1- 9,999: 7 Points
How present is the individual in user-generated sites?
- How many search results does the individual garner on YouTube?
  - 1 to 19 videos: 1 Point
  - 20 to 49 videos: 2 Points
  - 50 to 99 videos: 3 Points
  - 100-199 videos: 4 Points
  - 200 videos and above: 5 Points
- How active is the individual on Facebook?
  - Does the individual have a profile? 2 Points
- How many Facebook friends does the individual have?
  - Under 150 Friends: 1 Point
  - 150-349 Friends: 2 Points
  - 350- 499 Friends: 3 Points
  - 500 Friends and above: 4 Points
Does the individual participate in micro-blogging?
- How many microblogging tools does the individual use (tumblr, flickr)? 3 Points Each
  - Twitter: 5 Points
- Number of Twitter Updates:
  - 100-300: 1 Point
  - 300-1,000: 2 Points
  - 1,000-2,500: 3 Points
  - 2,500+: 4 Points
- Number of Twitter Followers:
  - 100-300: 1 Point
  - 300-1,000: 2 Points
  - 1,000-2,500: 3 Points
  - 2,500+: 4 Points
How interactive/accessible is the individual?
- Does the individual offer a message board? (2 Points)
- Does the individual offer their email address or a contact form? (2 Points)
- Does the individual respond to readerposts or participate in online chat? (2 Points)