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Vancouver, BC and New York, NY – November 24, 2008—NowPublic, the world's largest participatory news network, today announced its fifth MostPublic Index, identifying the Web’s 20 most visible individuals in the United Kingdom. The MostPublic Index is a detailed barometer of whose voices are most heard in the digital landscape as new channels—Twitter, Facebook, Flickr, YouTube and the like—transform how media is created and spread. Previously, NowPublic identified and announced the MostPublic influencers in New York, Silicon Valley , Los Angeles and Vancouver.
“The goal of NowPublic’s MostPublic Index is to measure—on a completely transparent, metric-driven basis—who has the greatest digital reach and is most effectively broadcasting their own personal brand online,” said Leonard Brody, CEO of NowPublic. “The UK Index is our first foray into analyzing the digital landscape outside of North America. Our neighbors across the pond have a history of early technology adoption and it’s clear that the utilization of leading US-based microblogging tools is no exception.”
NowPublic’s formula gauges connectivity and “publicness” across four categories, including:
- Online Visibility
- Presence on User-Generated Content and Social Networking Sites
- Interactivity and Accessibility
- The “R” Factor: Presence on Microblogging Platforms (Flickr, Twitter, Tumblr, etc.)
NowPublic examined statistics in each of these categories from Alexa, Compete, Facebook, Flickr, Google, Quantcast, Technorati, YouTube, and various other blogs and sites, to create a list of the United Kingdom’s most visible and connected individuals. It then narrowed the list to 20 by analyzing and documenting individuals’ presence and popularity in each of these channels, applying a weighted scoring system, determined by the strength of specific traits held in each online community.
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1
Rory Cellan-Jones Blog
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2
Darren Waters Blog
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3
Iain Dale Blog
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4
Paul Bradshaw Blog
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5
Erik Huggers Blog
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6
Tom Coates Blog
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7
Ewan McIntosh Blog
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8
Stephen Fry Blog
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9
Nick Robinson Blog
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10
Neil McIntosh Blog
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11
Suw Charman-Anderson Blog
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12
Alan Connor Blog
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13
Kevin Anderson Blog
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14
Andy Murray Blog
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15
Ian Betteridge Blog
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16
Robert Peston Blog
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17
Jon Kossman Blog
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18
Euan Semple Blog
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19
Jack Schofield Blog
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20
Charles Arthur Blog
Most RecentMost Recommended Comments (10)
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Morus (not verified)at 09:45 on November 24th, 2008
You're embarrassing yourselves. I visit 30-odd blogs per day, and I've only heard of 5 of these people (the political journalists), and I didn't know that 2 of them even had a blog.
Anyone who compiles this sort of survey that has Iain Dale at 3rd (70,000 readers per month) but not Guido Fawkes (double it) doesn't know what they're talking about.
This is a ranking of some sort of easily-measurable echo-chamber effect, except that the online world isn't relevant if it doesn't reach people who aren't on Bebo, and if it doesn't reach a wider mainstream media audience as well. You've calculated the magnitude of the cross between narcissism and google-whacking, with a dose of Facebook fanclub, which isn't actually useful in telling us anything whatsoever.
Back to the drawing board, I'd suggest.
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Jatrock (not verified)at 16:30 on November 25th, 2008
Guido lives in Ireland ya tardo
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Jaz (not verified)at 11:49 on November 24th, 2008
With the exception of 1, 3, 8 and 9 - and 1, 8 and 9 only because they are on the telly - I have never heard of any of these people. Is this some sort of mutual masturbation society?
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Geoff Jones (not verified)at 16:48 on November 24th, 2008
By my count 13 out of the 20 either are working or have worked/consulted for the BBC and 4 work at The Guardian. A mutual masturbation society indeed!
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Suw (not verified)at 10:10 on November 26th, 2008
Geoff, be fair. None of us chose or asked to be on this list, so it's hardly a mutual masturbation society, as you put it. I would like to see the list with commercial blogs removed from the running, but I find it distasteful to see you imply that the people listed in some way colluded in order to be placed.
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Ernst (not verified)at 01:49 on November 25th, 2008
Can we see some numbers?
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Emilicon (not verified)at 03:31 on November 25th, 2008
Unfortunately, just going from initial review, it looks as if you need to go to Google to re-work the algorithm. Alternatively, perhaps NowPublic's underlying objective is to link to people with public profiles and gain many links through people debating the list and so boost its own site? That might make sense, because this list doesn't. Did NowPublic simply check individuals with most links to traditional media (BBC/Guardian) in addition to having profiles on lots of social media sites (however that doesn't really correlate either)? Further, from a quick review of twitters posted by those selected, it seems that many on the random list agree.
While there are some great people included here - and not because of their 'public profile' but because they have interesting things to say (@suw @stephenfry @euan etc), it's just odd. You also seem to have incorporated an age-weighting, as I don't know if there's anyone young in this 'digital' listing - I'd add @jemimakiss @sarahblow @cubicgarden for a start, but then there's no point in adding names to a meaningless list.Could you please provide the 'metric-driven formula' / 'a completely transparent, metric-driven basis' workings so we might learn how you weighted this listing? That would actually be interesting.
at 10:58 on November 25th, 2008
@Emilicon - thanks for your suggestions - you have pointed out some good names. The MostPublic weighting is publicly available
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Emilicon (not verified)at 15:48 on November 25th, 2008
Hi @mbaumgartner oh thanks, I couldn't find this earlier (though see it's now linked above, hope I didn't miss it). Perhaps the issue arises in initial weeding of individuals -- extracting mainstream musicians/artists/actors/authors/politicians and other public personalities while retaining mainstream journalists whose online sites publicise them and may skew the results -- as unfortunately the listing really doesn't seem to reflect reality for the UK at least.
Thanks for your response in any case, very much appreciated.
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Ian Betteridge (not verified)at 04:26 on November 26th, 2008
@Geoff Jones, I don't know if you've counted me as one of the people who haven't worked/consulted for the Beeb, but in the interests of transparency you should probably know that I have. I wrote an occasional column for Ariel (the in-house paper), and did a couple of appearances on the Click TV show (one of which got me the princely sum of £25 as an appearance fee - I still have the cheque, just because it comes from the "Talent" account and I like the idea of official confirmation that I am, in fact, Talent :) )
As for the list... well, it's fun. It's got people talking. I wouldn't be in my pick of Top 20 reach in the UK, but hey.