MTV's first made-for-cell series

It's called "Sway's Hip Hop Owner's Manual," an upcoming series
that's produced exclusively for mobile devices. The show's host, Sway
Calloway, is shot tight for the small screen. During an interview,
Calloway and his guest are asked to "stand a little bit, um, unnaturally close
to each other." One of the show's producers, Sean Lee, explains that it
becomes personal in a way TV never does. "He's saying: 'Hey, it's me,
on your phone. I'm talking to you.' "It's called "Sway's Hip Hop Owner's Manual," an upcoming series that's produced exclusively for mobile devices. The show's host, Sway Calloway, is shot tight for the small screen. During an interview, Calloway and his guest are asked to "stand a little bit, um, unnaturally close to each other." One of the show's producers, Sean Lee, explains that it becomes personal in a way TV never does. "He's saying: 'Hey, it's me, on your phone. I'm talking to you.' "