MySpace vs. Facebook: Did Rupert Murdoch buy the wrong social network?

Littlejohn at Advertising for Peanuts wonders whether users will get turned off by the social networking darling's shameless ad-whoring (kind of like friend-whoring?) but we doubt it. If there was going to be a meaningful reaction to MySpace's games of homepage dress-up, it would've happened already. At this point we're all just watching the show go by.