Natasha Wescoat's Web Strategy For Entrepreneurs On The Web

Contemporary artist and online art mogul, Natasha Wescoat (http://www.natashawescoat.com) offers advice on her blog to entrepreneurs and businesses about how to advance and improve their businesses to gain awareness and success through the internet.

"Since I begun taking an interest in the Net, back in 1995, I have had
the priveledge of watching the evolution of internet communications,
community, and technology. The internet has advanced from text and java
based worlds to the multimedia interface it is today. Techies are
already discussing the inevitable and awestriking transition from a Web
2.0 to Web 3.0 where the internet is integrated into everything in our
daily lives. (Look at WiFi integration in videogaming systems, cell
phones, fridgerators, alarm clocks, etc.)

I've watched it move
from corporate domination to consumer powered. No longer force-fed
products by companies, we are deciding what's hot, and the corporations
are listening and evolving with our voice. We are seeing the audience
itself determining what is worth our attention and money, causing an
exciting commerce for businesses as much as consumers.

And
especially now, we are seeing a shift in entreprenuership. No longer
confined to the institutional restrictions of years before us, we can
invest time to create, market, and network. Degrees are starting to
look unnecessary to many. With ambition, creativity, and sound
planning, we can self-educate and position ourselves how we wish
through the accessable technology and information available on the
World Wide Web.

And no longer are we in need of investing
thousands and millions of dollars into an idea or product. We have
online tools and websites available to develop and display our
businesses.  We have social media networks which in and of themselves
are also evolving and improving for our personal and business use. The
world is able to connect to one another through email, forums, videos,
podcasts, and VOIP.

The ecommerce or, as we should see it now, (commerce in general), must evolve with this multimedia world if you want a successful business.

No
longer are we restricted to old-fashioned advertising and local
demographics. A business can connect, network, and sell through
multiple levels. At the rate of which the newer generations and
ourselves are integrating with technology, so should our business. And
with this power, we can and are advancing, causing the gap between the
corporate power and the little guy to vanish.

My 7 tips for Entrepreneurs Who Want Success on The Web:

1.  Develop a state-of-the-art website. Integrate with online payment options like Paypal. A website is the basic essential of business online.

2. 
Keep updated and in the know about web technology and marketing.
Because things are moving so fast, you don't want to miss out on good
opps and tools that would otherwise improve you and your business.
Blogs, newsfeeds, magazines involving this subject matter are good to
read up on regularly.

3.  Consider using social media networks to advance your business. Myspace and Facebook
are examples of networking sites where you can connect with your
businesses' demographic audience. Blogging is great for gaining
awareness of your product/service and connecting with your customers. Youtube and Revver are
great sites for sharing your video advertisements, videoblogs,
tutorials, or stories. And when it comes to creating product or
paraphenalia for your product/service/brand, there is Cafepress, Zazzle, Wengo, etc.

4. 
Learn all that you can on html, webdesign, graphic design. Without this
or the money to pay someone to know this for you, your
product/service/brand is doomed to fail. Good design supports your
business's reputation.

5.  Learn the art of podcasting and blogging. The basics to writing and speaking can't hurt you. If you own a business, you must learn this anyways, right?

6. 
Find multiple sources of income. For example, I am a painter (I sell my
art), I offer advice to artists on the subject of business and art
(e-books), I have collectables and clothes for fans, I license my work
as fine art prints to the mass audience and corporations (royalties).
These are not only great ways to make extra income, but to generate
awareness about you and your product/service/brand.



7.  Learn to be aware of the customer's suggestions, interests, and
issues with your product. Understanding your target audience and
learning about what the customers want will keep you in the know,
yourself, and keep help your business improve itself."

 -Natasha Wescoat

http://natashawescoat.vox.com

http://www.natashawescoat.com