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New Era Yanks "Gang" Ballcaps and Goes On With Business as Usual
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by urbano411 | August 25, 2007 at 11:41 am
2025 views | 16 Recommendations | 4 comments
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New Era Yanks "Gang" Ballcaps and Goes On With Business as Usual
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I find it hard to believe that New Era was unaware of the significance of these caps. This was not a random color choice that made its way to the streets of New York. There was a market researched decision to make these caps and someone should answer to this irresponsible marketing. There are young people dying on our streets and corporations continue to look for ways to be a part of the mayhem and make it fashionable. Maybe someone said, 'Hey, it's just going into the Latino hoods no one will notice.' I think New Era and Major League Baseball need to take some of those profits andd give back to these communities in a positive way. Instead of encouraging the fashion of street terrorism, they should be raising awareness of the problem that is killing their consumers!
A lineup of team logo baseball caps that critics denounced as tailor-made for gang members was removed from store shelves by its manufacturer Friday after complaints from baseball officials."It has been brought to our attention that some combinations of icons and colors on a select number of our caps could be too closely perceived to be in association with gangs," said Christopher H. Koch, CEO of New Era Cap. "In response, we, along with Major League Baseball, have pulled those caps.''
The three styles in question used colors and symbols linked to three gangs: an all-white cap with a blue bandanna, the trademark of the notorious Crips; an all-white cap with a red bandanna worn by the rival Bloods; and a black cap with a gold team logo and an embroidered crown, a symbol favored by the Latin Kings.
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Most RecentMost Recommended Comments (4)
at 11:55 on August 25th, 2007
urbano411, good stuff. I had no idea about ball caps and the hidden messages. Thanks.
at 11:56 on August 25th, 2007
Cashing in on gang culture so shamelessly? ¡Que lastima!
at 13:07 on August 25th, 2007
urbano411,good lookin out!
at 17:14 on August 25th, 2007
urbano411, the corporate culture surrounding gang culture is getting ever more powerful as individuals from the 'gang' community have become financially successful businessmen. furthermore, general society becomes ever more confused between the difference of gang culture and african american culture...and therefore hesitate the criticize the former.