Mostly, it's a matter of instinct. As Victoria says in her video, anything you experience that you're eager to tell a friend about - something important, interesting, or entertaining - that experience is perfect for NowPublic. Within certain limitations, of course.

The simple desire to tell somebody something is the best trigger to remind you that you what you really want to do is turn that experience into a report. It's no accident that newsrooms all over the globe refer to their reports as stories, because even professionals are deeply motivated to be great storytellers.