Every year there is an exhibition (called ARC, written as @(R)(C) meaning face) of (mostly fictional) billboards at the biggest square in Hungary, Budapest, this year it's the eigth. One of the sponsors this year: Nike.
An artist who uses the name "Slow" created the attached billboard and because it sports Nike's logo, asked for permission to exhibit. The answer: "The picture, though rebel in style and outspoken but in our opinion it's not a new thought. Last year's exhibition also showed a similar picture and in our opinion, though your picture has a different style does not have enough novelty to make it interesting for the audience for the umpteenth time." They add that the exhibition is part of their campaign so it'd not be "fortunate" for the company to show this.