NOW Google & Yahoo Really Have Something to Cry About!

by TSebastian | March 10, 2007 at 05:22 am
850 views | 0 Recommendations | 2 comments

Until recently, Google has enjoyed almost monopoly status in the arena
of context advertising. They specialized in serving the needs of untold
millions of advertisers and publishers. They are by far the biggest
whale in the ocean. They have two parts of their add system. Adwords
for merchants selling products and Adsense for publishers delivering ad
space and clicks. Interestingly, they have both spawned myriad how to
manuals and get rich quick schemes because of the sheer volume of users
on both sides.



Then along came Yahoo. They've started raising the stakes and adding
some worthy competition. Yahoo Context Ads has also become the subject
of sales pro's who try to make a quick buck off people who are eager to
learn the systems. This is a sure sign of success, when you have
attracted "sucker-fish" to your plump underbelly. Others can thrive on
what you leave behind. On the other hand it's an indication that the
advertising systems they offer are maybe... too complex?



Now the stakes are rising. A few smaller companies have jumped into the
big pond trying to compete with the behemoths. Most of them have made
only a splash. The key to success is attracting the advertisers who
initially inject the money into the system. The money flows from them
to the people who deliver the page views.  And of course the behemoth
skims it's sizable portion off the top. This is where the smaller fish
can make a dent. They offer as bait, more services and larger
percentages to clients on both sides of the equation. The question is:
"Will they bite?"



One brand new contender, Fair Ads Network,
has shown incredible promise. They've come up with a streamlined
service with more features and much larger percentages to those driving
the business. Here's how they swim faster, maneuver quicker and come
off slicker:

  • 60 to 70% of the cost per click goes to publisher who delivers the click (instead of the behemoth).
  • Rather than two separate services, they allow you to place
    adds and publish ads from one account (they take care of the
    accounting).
  • Humanitarian and Not For Profit Organizations will be offered free advertising with their system.
  • Internet Marketers who want real power tools can upgrade for a small monthly fee. (pre-launch discount will soon be gone)
  • In House Blog Plug-ins will be available for bloggers.
  • High Powered Interstitial ads available to everyone.
  • Video ads that go viral.



--

T Sebastian Digges - Blog For Your Life

Self Actualize Now!: Guide to Right Livelihood on the Internet: http://selfactualizenow.com

Integral Life Coaching: http://integral-life-coach.com

Get Free Now Project: http://gfnproject.com

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jordan

What are some of the smaller "little fish"? It's important that Google not become another Microsoft; compettition is the enemy of stagnation in most cases.

0
TSebastian

I am doing research for another article that is more in depth. Besides FAN there are a few other places you can place ads and earn an income from showing ads. Coming soon.

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