RE3.org's Channel

RE3.org is North Carolina’s second recycling campaign and the “older sibling” of the Recycle Guys. Using social marketing techniques, the N.C. Division of Pollution Prevention and Environmental Assistance designed RE3.org to increase participation in recycling through positive behavior change. RE3.org reaches from the mountains to the coast encouraging people to recycle – and not just at home. This campaign develops recycling behaviors at the office, at parties, at ballgames and anywhere else North Carolinians go.