Obesity questions 1

Taken in Middlesborough, NE England. Obesity is considered a major risk factor for a variety of health problems including diabetes, sleep apnea, cancer, arthritis and heart disease - amongst others . In the UK the rates of childhood obesity have quadrupled in the past 25 years. Despite (or inspite of) public health messages that advocate healthier lifestyles, the 'public' appears not to be responding in ways expected - "Fatso's filling station " should hardly be funny, but this company seems to suggest it is. Is this a form of resistance?