Okay, so the news release isn't dead ...

SHIFT Communications - a mid-sized independent PR agency - is the first to
offer a template for use by PR professionals looking to evolve traditional
press release formats for the dawning "social media" age. SHIFT Communications believes that journalists and bloggers are now fully
adapted to ...

Permalink

Related posts:

The "Social Media Press Release" Debuts

pr-squared.blogspot.com

Found 20 hours ago

The "Social Media Press Release" Debuts - Download the Template Today! Today we debuted the first-ever template of the "Social Media Press Release. This newfangled press release format has been baking since late February, thanks to the rantings of Tom Foremski at Silicon Valley Watcher. You can get the ...

5 links

Marketing Begins At Home
/

A step in the right direction

Finally someone with the chutzpah to walk the social media walk. After all the 'is the release dead' BS, SHIFT Communications has unveiled the social media press release. Todd Defren has the details on his blog and is tracking the conversation here . ...

#

On Message from Wagner...
/

Okay, so the news release isn't dead ...

Todd Defren at Shift Communications (blogging at
PR Squared
) has been leading the charge toward a new template for news releases -- one that fits in better with journalists' ability to use the web for research. ...

#

LeverWealth
/

Cutting the C * * p

So here is a 'modern day'
social media press release
. But
you need software
to get to the story. Its all too confusing.

The software reduced the page of 'blurb' to this: ...

#