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I just got this in my inbox from Ad Age: 

"ASSESSING CONSUMER-CREATED TV AD POTENTIAL

Be Part of the News:
VOTE IN THE AD AGE WEEKLY ONLINE POLL
> BACKGROUND: Until very recently, consumer-created ads have been little
> more than bad jokes -- things used occasionally for comic relief or to
> toy with absurdity-based marketing for its own sake. But as video
> cameras and desktop video editing gear have experienced leaps in
> quality and dramatic reductions in price, the concept of
> consumer-produced TV spots is showing signs of evolving into something
> else. Like all emerging advertising trends, it is the subject of
> curious observation, debate and no small amount of derision throughout
> the mainstream ad agency business. Last week, however, we saw what
> could be a watershed for the genre: Marketing giants Sony Electronics,
> Toyota Motor Sales USA and L'Oreal signed deals with Al Gore's Current
> TV network to participate in large-scale experiments using TV ads
> conceived and produced by consumers. Do YOU think this is a folly in
> the making? Or is it the dawn of a new era of grassroots creativity
> that has the potential to actually compete against the advertising
> service companies traditionally associated with the creation and
> production of TV commercials?

> THIS WEEK'S QUESTION: Are advertisers likely to widely embrace
> consumer-created advertising for their brands?

> VOTE & COMMENT    for possible publication in next week's print edition of "Advertising Age" at http://www.adage.com/poll.cms"