Pew study on bloggers

* Another distinguishing characteristic is that bloggers are less likely to be white than the general internet population. Sixty percent of bloggers are white, 11% are African American, 19% are English-speaking Hispanic and 10% identify as some other race. By contrast, 74% of internet users are white, 9% are African American, 11% are English-speaking Hispanic and 6% identify as some other race...

* 55% of bloggers blog under a pseudonym, and 46% blog under their own name.

* 84% of bloggers describe their blog as either a “hobby” or just “something I do, but not something I spend a lot of time on.”

* 59% of bloggers spend just one or two hours per week tending their blog. One in ten bloggers spend ten or more hours per week on their blog.