Playing with their food: UK residents make 'Marmart.'
Marmite is definitely not a condiment I've spent some time with--Canadians tend only to consume it when they're friends with a Brit, a Kiwi or an Aussie--and then only under extreme duress. It's a polarizing food, for sure, but those who love it, love it a lot.
When the company came out with a new squeezable version of their spread, they decided to market it a little different. Recognizing the...shall we say..."hearty" quality of the molasses-based spread, Marmite makers started a campaign called "Marmart" and encouraged people to make their meals into an art project.
New squeezy Marmite - you love it or hate it, you may have showered in it, or tried to bury it for good, but ever thought of drawing with it?