Playing with their food: UK residents make 'Marmart.'

Marmite is definitely not a condiment I've spent some time with--Canadians tend only to consume it when they're friends with a Brit, a Kiwi or an Aussie--and then only under extreme duress. It's a polarizing food, for sure, but those who love it, love it a lot.

When the company came out with a new squeezable version of their spread, they decided to market it a little different. Recognizing the...shall we say..."hearty" quality of the molasses-based spread, Marmite makers started a campaign called "Marmart" and encouraged people to make their meals into an art project.

The results were wildly successful; in fact, a Marmartist's rendering of Posh Spice was one of the BBC's favourite photos last year. Now, Marmart is everywhere, and you can make it too, online. Just click here to get started.