Pluck Gets $7 Million From Reuters, Austin Ventures and Mayfield

Pluck, the Austin, Texas-based
RSS and publisher services company, has raised $7 million from Reuters,
along with return backers Austin Ventures and Mayfield. That takes
Pluck’s VC funding to $17 million in total since the company formed in
2003.

Pluck is less focused on consumer-facing sites now, having shut down the Pluck
RSS reader at the end of October. I had some correspondence with the
Pluck folks, however, and it seems that the RSS reader is being pulled
simply because the other part of their business is taking off so
quickly. The plan was to phase out the RSS reader less hastily, but
changes to IE7 and FireFox created compatibility issues that convinced
them to wrap it up. The core RSS technology continues to be used.