Prada’s Grand Reopening
Can anyone in NYC post pictures of the new interior?
"Since suffering a five-alarm fire on January 22, Prada’s flagship SoHo
interior has been nearly completely restored. The fire, which caused
significant water damage to the multimedia-heavy $40 million,
23,000-square-foot interior designed by Rem Koolhaas (see AN
03_02.15.2006), shut down the store’s activities for almost six weeks
while it underwent a restoration supervised by Ole Scheeren, the
Beijing-based partner of OMA, Koolhaas’ firm. While the store had a
soft opening in late March, its official opening is today, when it
presents the exhibition Waist Down, a collection of skirts
designed by Miuccia Prada. The exhibit, which was first shown at the
Prada store in Tokyo in 2004 and at the Peace Hotel in Shanghai in
2005, was designed by AMO in Rotterdam, OMA’s think tank arm, in
collaboration with New York graphic design firm 2x4."