is reporting from
Celltick to manage interactive mobile media marketing in India
uusjio | October 17, 2007 at 12:24 amby
252 views | 0 Recommendations | 0 comments
Celltick's managed service team will use their global expertise to refine the targeting and content used in FLASH! to contribute directly to raising revenues for the service. The team's core competency is utilising LiveScreen(TM) Media to build a relevant, high quality user experience. As part of this process, a new localisation strategy will be introduced to acquire and market additional targeted content to users. In the second phase, the team expects to focus more on mobile advertising, using the service as a mass reach marketing platform for carefully selected campaigns.