DRUM! Interactive Launches Featuring ?uestlove of The Roots

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DRUM! Interactive Launches Featuring ?uestlove of The Roots

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San Jose, CA -- Enter Music Publishing, publishers of worldwide, hip
percussion magazines, including DRUM! and TRAPS Magazines, today
announced the launch of DRUM! Digital (http://drum.idigitaledition.com).
DRUM! Interactive is a free, online multimedia version of the magazine that
is available to drummers internationally in an on-screen, flip-page
format.

The first issue of DRUM! Digital features stories from the magazine's
special Urban Music October issue, featuring The Roots' Ahmir
'?uestlove' Thompson on the cover. It includes all of the features from
that special issue. In addition, there are multimedia extras that make
this version of the magazine more useful to an online audience.



As with all of Enter Music Publishing's print magazines, DRUM! Digital
is diverse and loaded with innovative, content-rich material. 'There
are ten embedded videos in the issue,' says publisher Phil Hood. 'And
most of the ads are linked, so an online user can visit the
advertiser's web sites, view instructional videos and interviews, or
zoom in and read the stories.'



DRUM! Digital is produced using technology developed by iDigital
Editions, a Temecula, California-based software company. iDigital's
technology made it possible to publish DRUM! Digital to look just like
the print version with the editorial advantage of being viewed by
anyone, anywhere, anytime over the Internet. 'We looked at many
software solutions but felt that iDigital provided a better reading
experience than competing solutions, as well as superior marketing and
advertising opportunities for our clients,' says Hood.



The iDigital Edition digital magazine does not require users to
download and install additional client reader software. They can access
it through their current Internet browser and the standard flash
plug-in already present in nearly every Internet-enabled computer today!



DRUM! Digital versions of the magazine will be available approximately
45 days after subscribers receive their print copies. Plans call for
print subscribers to get early notification as to when an issue is
available and, eventually, exclusive access to certain DRUM! Digital
features.



'I don't see the digital magazine as a replacement for print or for the
web site,' says Hood. 'In many ways, it's completely separate, offering
the great writing of print along with some of the interactivity of the
web. As we post more issues, readers will have an easier time finding
archived features. Also, advertisers will have a chance for their ads
to keep pulling response, long after the print edition has been removed
from newsstand shelves.'



With the launch of DRUM! Digital, Enter Music Publishing is well
positioned to capitalize on the growing drum industry. According to
figures from the American Music Conference and Music Trades magazine,
the drum industry has annual global sales of approximately $1.25
billion, and the United States accounts for up to 45 percent of that
total.

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