GSMA Research reveals addressable market of 70 million PC buyers

The study highlights a 70 million unit opportunity, worth some US$50 billion in 2008, for notebook PCs in the high growth, mass market US$500 -US$1000 price range with built-in mobile broadband.

The research reveals a gap of potentially 46.5 million units between recent industry analyst forecasts and the new analysis, suggesting that PC manufacturers have yet to deliver the right mobile broadband PCs - bundled with pre-configured mobile connectivity - to appeal to mass market PC buyers.

The extensive market research study, undertaken by Pyramid Research, involved more than 12,000 consumer interviews across 13 countries, with input from notebook manufacturers, component companies and chip set suppliers as well as more than 200 field trials.