Mr. Joichi Ito joins Sanrio Digital Board of Directors

He maintains a weblog "joi.ito.com" where he regularly shares his thoughts with the online community. He enjoys the famous online game World of Warcraft (WoW) and is known as Guild Custodian of the WOW Guild "We Know".

"I think that Hello Kitty and the Sanrio brand is one of the few global content assets from Japan that makes me proud to be Japanese," said Mr. Joichi Ito. "That combined with the game and Internet savvy of Typhoon Games is an explosive (in a good way) combination and Im super-excited to be part of this process"