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Raffles Dubai projects its unique brand of Arabian hospitality
uusjio | January 3, 2008 at 10:08 pmby
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Raffles Dubai is the latest five star luxury hotel brand to enhance and extend their brand experience through the use of "music styling", thanks to sensory brand consultant Equal Strategy.
Occupying a pre-eminent position in Wafi City, Dubai's ultra exclusive lifestyle complex, the 248-room Raffles Dubai is part of the Raffles International group, present in 19 locations worldwide including Paris, Macau and Beverly Hills. The property epitomises the Raffles brand, recognised worldwide as "a promise to provide the very best".
Raffles Dubai's design and decor pays homage to its middle eastern location and heritage, offering guests an oasis of Arabian hospitality in the midst of a bustling desert metropolis.
Raffles Dubai sought a comprehensive music styling solution from Singapore-based sensory brand consultant Equal Strategy, one which would project their brand through music which reflected the qualities and values of the hotel chain.
Simon A. Faure-Field, CEO of Equal Strategy, has devised a music programming, management and updating plan which draws upon the company's extensive repertoire of over 5 million musical works. Four key guest environments were analysed and consulted on: the hotel lobby, Fire and Ice American Grill, Azur and Crossroads Cocktail Bar.